Public Act 095-0618
 
SB1625 Enrolled LRB095 08436 KBJ 28612 b

    AN ACT concerning liquor.
 
    Be it enacted by the People of the State of Illinois,
represented in the General Assembly:
 
    Section 5. The Liquor Control Act of 1934 is amended by
adding Section 6-35 as follows:
 
    (235 ILCS 5/6-35 new)
    Sec. 6-35. Alcopop advertising.
    (a) For purposes of this Section, "alcopop" means a
flavored alcoholic beverage or flavored malt beverage that
includes (i) a malt beverage containing a malt base or beer and
added natural or artificial blending material, such as fruit
juices, flavors, flavorings, colorings, or preservatives where
such blending material constitutes .5% or more of the alcohol
by volume contained in the finished beverage; (ii) a beverage
containing wine and more than 15% added natural or artificial
blending material, such as fruit juices, flavors, flavorings,
or adjuncts, water (plain, carbonated, or sparkling),
colorings, or preservatives; or (iii) a beverage containing
distilled alcohol and added natural or artificial blending
material, such as fruit juices, flavors, flavorings,
colorings, or preservatives.
    (b) No entity may advertise, promote, or market any alcopop
beverages toward children. Advertise, promote, or market
includes, but is not limited to the following:
        (1) the use of cartoons and youth-orientated photos in
    advertising, promotion, packaging, or labeling of alcohol
    products;
        (2) sponsorships of athletic events where the intended
    audience is primarily children;
        (3) billboards advertising alcopops placed within 500
    feet of schools, public parks, amusement parks, and places
    of worship; and
        (4) the display of any alcopop beverage in any
    videogame, theater production, or other live performances
    where the intended audience is primarily children.
    (c) Any person who violates this Section is guilty of a
business offense and shall be fined $500 for a first offense
and $1,000 for a second or subsequent offense.