(225 ILCS 454/10-15)
(Section scheduled to be repealed on January 1, 2030)
Sec. 10-15. No compensation to persons in violation of Act; compensation
to unlicensed
persons; consumer. (a) No compensation may be paid to any unlicensed person in exchange for the
person
performing licensed activities in violation of this Act.
(b) No action or suit shall be instituted, nor recovery therein be had, in
any court of this State
by any person for compensation for any act done or service performed, the doing
or performing of
which is prohibited by this Act to other than licensed managing brokers, brokers,
or residential leasing agents unless
the person was duly
licensed hereunder as a managing broker,
broker, or residential leasing agent under this Act at the time that any such
act was done or service
performed that would give rise to a cause of action for compensation.
(c) A licensee may offer compensation, including prizes, merchandise,
services, rebates,
discounts, or other consideration to an unlicensed person who is a party to a
contract to buy or sell
real estate or is a party to a contract for the lease of real estate, so long
as the offer complies with
the provisions of subdivision (35) of subsection (a) of Section 20-20 of this
Act.
(d) A licensee may offer cash, gifts, prizes, awards, coupons, merchandise,
rebates or chances
to win a game of chance, if not prohibited by any other law or statute,
to a consumer as an
inducement to that consumer to use the services of the licensee even if the
licensee and consumer
do not ultimately enter into a broker-client relationship so long as the offer
complies with the
provisions of subdivision (35) of subsection (a) of Section 20-20 of this Act.
(e) A licensee shall not pay compensation to an unlicensed person who is not or will not become a party to a real estate transaction in exchange for a referral of real estate services. (f) Nothing in this Section shall be construed as waiving or abrogating the provisions of the Real Estate Settlement Procedures Act (RESPA), 88 Stat. 1724. (Source: P.A. 100-831, eff. 1-1-19; 101-357, eff. 8-9-19.)
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(225 ILCS 454/10-20) (Text of Section before amendment by P.A. 103-1039 ) (Section scheduled to be repealed on January 1, 2030) Sec. 10-20. Sponsoring broker; employment agreement. (a) A licensee may perform activities as a licensee only for his or her
sponsoring broker. A
licensee must have only one sponsoring broker at any one time. (b) Every broker who employs licensees or has an independent contractor
relationship with a
licensee shall have a written employment or independent contractor agreement with each such licensee.
The
broker having
this written employment or independent contractor agreement with the licensee must be that licensee's
sponsoring broker. (c) Every sponsoring broker must have a written employment or independent contractor agreement with
each licensee the
broker sponsors. The agreement shall address the employment or independent
contractor
relationship terms, including without limitation supervision,
duties, compensation, and
termination process. (d) (Blank). (e) Notwithstanding the fact that a sponsoring broker has an employment or independent contractor
agreement with a
licensee, a sponsoring broker may pay compensation directly to a business entity
solely owned by that
licensee that has been formed for the purpose of receiving compensation earned
by the licensee.
A business entity that receives compensation from a sponsoring broker as provided for in this subsection (e) shall
not be required to be
licensed under this Act and must either be owned solely by the licensee or by the licensee together with the licensee's spouse, but only if the spouse and licensee are both licensed and sponsored by the same sponsoring broker or the spouse is not also licensed. (Source: P.A. 100-831, eff. 1-1-19; 101-357, eff. 8-9-19.) (Text of Section after amendment by P.A. 103-1039 ) (Section scheduled to be repealed on January 1, 2030) Sec. 10-20. Sponsoring broker; employment agreement. (a) A licensee may perform activities as a licensee only for the licensee's sponsoring broker. A licensee must have only one sponsoring broker at any one time. (b) Every broker who employs licensees or has an independent contractor relationship with a licensee shall have a written employment or independent contractor agreement with each such licensee. The broker having this written employment or independent contractor agreement with the licensee must be that licensee's sponsoring broker. (c) Every sponsoring broker must have a written employment or independent contractor agreement with each licensee the broker sponsors. The agreement shall address the employment or independent contractor relationship terms, including without limitation supervision, duties, compensation, and termination process. (d) (Blank). (d-5) If a written agreement provides for an independent contractor relationship that clearly states and establishes that relationship, the specific provisions of this Act shall control for licensee's conduct of brokerage activities. (e) Notwithstanding the fact that a sponsoring broker has an employment or independent contractor agreement with a licensee, a sponsoring broker may pay compensation directly to a business entity solely owned by that licensee that has been formed for the purpose of receiving compensation earned by the licensee. A business entity that receives compensation from a sponsoring broker as provided for in this subsection (e) shall not be required to be licensed under this Act and must either be owned solely by the licensee or by the licensee together with the licensee's spouse, but only if the spouse and licensee are both licensed and sponsored by the same sponsoring broker or the spouse is not also licensed. (Source: P.A. 103-1039, eff. 1-1-25.) |
(225 ILCS 454/10-30)
(Section scheduled to be repealed on January 1, 2030)
Sec. 10-30. Advertising.
(a) No advertising, whether in print, via the Internet, or through social media, digital forums, or any other media, shall be fraudulent, deceptive, inherently misleading, or
proven to be
misleading in practice. Advertising shall be considered misleading or untruthful if,
when taken as a whole,
there is a distinct and reasonable possibility that it will be misunderstood or
will deceive the
ordinary consumer. Advertising shall
contain all information
necessary to communicate the information contained therein to the public in an accurate,
direct, and readily
comprehensible manner. Team names may not contain inherently misleading terms, such as "company", "realty", "real estate", "agency", "associates", "brokers", "properties", or "property".
(b) No blind advertisements may be used
by any licensee, in any media, except as provided for in this Section.
(c) A licensee shall disclose, in writing, to all parties in a transaction the licensee's
status as a
licensee and any and all interest the licensee has or may have in the real
estate constituting the
subject matter thereof, directly or indirectly, according to the following
guidelines:
(1) On broker yard signs or in broker advertisements, |
| no disclosure of ownership is necessary. However, the ownership shall be indicated on any property data form accessible to the consumer and disclosed to persons responding to any advertisement or any sign. The term "broker owned" or "agent owned" is sufficient disclosure.
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(2) A sponsored or inactive licensee selling or
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| leasing property, owned solely by the sponsored or inactive licensee, without utilizing brokerage services of their sponsoring broker or any other licensee, may advertise "By Owner". For purposes of this Section, property is "solely owned" by a sponsored or inactive licensee if the licensee (i) has a 100% ownership interest alone, (ii) has ownership as a joint tenant or tenant by the entirety, or (iii) holds a 100% beneficial interest in a land trust. Sponsored or inactive licensees selling or leasing "By Owner" shall comply with the following if advertising by owner:
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(A) On "By Owner" yard signs, the sponsored or
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| inactive licensee shall indicate "broker owned" or "agent owned." "By Owner" advertisements used in any medium of advertising shall include the term "broker owned" or "agent owned."
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(B) If a sponsored or inactive licensee runs
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| advertisements, for the purpose of purchasing or leasing real estate, the licensee shall disclose in the advertisements the licensee's status as a licensee.
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(C) A sponsored or inactive licensee shall not
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| use the sponsoring broker's name or the sponsoring broker's company name in connection with the sale, lease, or advertisement of the property nor utilize the sponsoring broker's or company's name in connection with the sale, lease, or advertising of the property in a manner likely to create confusion among the public as to whether or not the services of a real estate company are being utilized or whether or not a real estate company has an ownership interest in the property.
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(d) A sponsored licensee may not advertise under the licensee's own name.
Advertising in any media shall be
under the direct supervision of the sponsoring or designated managing broker and in the
sponsoring broker's
business name, which in the case of a franchise shall include the franchise
affiliation as well as the
name of the individual firm.
This provision does not apply under the following circumstances:
(1) When a licensee enters into a brokerage agreement
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| relating to real estate owned by the licensee, or real estate in which the licensee has an ownership interest, with another licensed broker; or
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(2) When a licensee is selling or leasing real estate
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| owned by the licensee or buying or leasing real estate for their own use, after providing the appropriate written disclosure of ownership interest as required in paragraph (2) of subsection (c) of this Section.
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(e) No licensee shall list the licensee's name or otherwise advertise in the licensee's own name to the
general public through any
medium of advertising as being in the real estate business without listing the sponsoring
broker's business name.
(f) The sponsoring broker's business name and the name of the licensee must
appear in all
advertisements, including business cards. In advertising that includes the sponsoring broker's name and a team name or individual broker's name, the sponsoring broker's business name shall be at least equal in size or larger than the team name or that of the individual.
(g) Those individuals licensed as a managing broker and designated with the Department as a designated managing broker by their sponsoring broker shall identify themselves to the public in advertising, except on "For Sale" or similar signs, as a designated managing broker. No other individuals holding a managing broker's license may hold themselves out to the public or other licensees as a designated managing broker, but they may hold themselves out to be a managing broker.
(Source: P.A. 103-236, eff. 1-1-24 .)
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(225 ILCS 454/10-35) (Section scheduled to be repealed on January 1, 2030) Sec. 10-35. Internet and related advertising. (a) Licensees intending to sell or share consumer information gathered from or through the Internet or other electronic communication media, including, but not limited to, social media and digital forums, shall disclose that intention to consumers in a timely and readily apparent manner. (b) A licensee using Internet or other similar electronic advertising media must not: (1) use a URL or domain name that is deceptive or |
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(2) deceptively or without authorization frame
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| another sponsoring broker's or multiple listing service website; or
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(3) engage in phishing or the deceptive use of
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| metatags, keywords or other devices and methods to direct, drive or divert Internet traffic or otherwise mislead consumers.
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(Source: P.A. 101-357, eff. 8-9-19.)
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(225 ILCS 454/10-45) (Section scheduled to be repealed on January 1, 2030) Sec. 10-45. Broker price opinions and comparative market analyses. (a) A broker price opinion or comparative market analysis may be prepared or provided by a real estate broker or managing broker for any of the following: (1) an existing or potential buyer or seller of an |
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(2) an existing or potential lessor or lessee of an
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(3) a third party making decisions or performing due
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| diligence related to the potential listing, offering, sale, option, lease, or acquisition price of an interest in real estate; or
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(4) an existing or potential lienholder or other
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| third party for any purpose other than as the primary basis to determine the market value of an interest in real estate for the purpose of a mortgage loan origination by a financial institution secured by such real estate.
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(b) A broker price opinion or comparative market analysis shall be in writing either on paper or electronically and shall include the following provisions:
(1) a statement of the intended purpose of the broker
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| price opinion or comparative market analysis;
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(2) a brief description of the interest in real
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| estate that is the subject of the broker price opinion or comparative market analysis;
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(3) a brief description of the methodology used to
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| develop the broker price opinion or comparative market analysis;
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(4) any assumptions or limiting conditions;
(5) a disclosure of any existing or contemplated
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| interest of the broker or managing broker in the interest in real estate that is the subject of the broker price opinion or comparative market analysis;
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(6) the name, license number, and signature of the
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| broker or managing broker that developed the broker price opinion or comparative market analysis;
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(7) a statement in substantially the following form:
"This is a broker price opinion/comparative market
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| analysis, not an appraisal of the market value of the real estate, and was prepared by a licensed real estate broker or managing broker who was not acting as a State certified real estate appraiser."; and
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(8) such other items as the broker or managing broker
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(Source: P.A. 101-71, eff. 7-12-19.)
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