(225 ILCS 454/10-35)
(Section scheduled to be repealed on January 1, 2030)
Internet and related advertising.
(a) Licensees intending to sell or share consumer information gathered from or through the Internet or other electronic communication media, including, but not limited to, social media and digital forums, shall disclose that intention to consumers in a timely and readily apparent manner.
(b) A licensee using Internet or other similar electronic advertising media must not:
(1) use a URL or domain name that is deceptive or
(2) deceptively or without authorization frame
another sponsoring broker's or multiple listing service website; or
(3) engage in phishing or the deceptive use of
metatags, keywords or other devices and methods to direct, drive or divert Internet traffic or otherwise mislead consumers.
(Source: P.A. 101-357, eff. 8-9-19.)