(225 ILCS 90/16.5)
(Section scheduled to be repealed on January 1, 2026)
Sec. 16.5. Advertising services.
(a) A licensee shall include in every advertisement for services regulated under
this
Act his or her title as it
appears on the license or the initials authorized under this Act.
(b) It is unlawful for any person licensed under this Act
to use claims of superior quality of care to
entice the public. It shall be unlawful to advertise fee
comparisons of available services with those of other
persons licensed under this Act.
(c) This Act does not authorize the advertising of
professional services that the offeror of such services is
not licensed to render. Nor shall the advertiser use
statements that contain false, fraudulent, deceptive or
misleading material or guarantees of success, play upon the vanity or fears of the public, or
promote or produce unfair competition.
(d) It is unlawful and punishable under Section 31 for any person
licensed under this Act to knowingly advertise that the licensee will accept as
payment for services rendered by assignment from any third-party payor the
amount the third-party payor covers as payment in full, if the effect is to
give the impression of eliminating the need of payment by the patient of any
required deductible or copayment applicable in the patient's health benefit
plan.
(e) As used in this Section, "advertise" means solicitation by the licensee or
through another by means of handbills, posters, circulars, motion pictures,
radio, newspapers, or television or in any other manner.
(Source: P.A. 98-768, eff. 1-1-15.)
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