Illinois General Assembly - Full Text of HB4875
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Full Text of HB4875  103rd General Assembly

HB4875ham002 103RD GENERAL ASSEMBLY

Rep. Jennifer Gong-Gershowitz

Filed: 4/5/2024

 

 


 

 


 
10300HB4875ham002LRB103 38718 JRC 71891 a

1
AMENDMENT TO HOUSE BILL 4875

2    AMENDMENT NO. ______. Amend House Bill 4875, AS AMENDED,
3by replacing everything after the enacting clause with the
4following:
 
5    "Section 5. The Right of Publicity Act is amended by
6changing Sections 5, 20, 30, and 35 as follows:
 
7    (765 ILCS 1075/5)
8    Sec. 5. Definitions. As used in this Act:
9    "Artificial intelligence" means a machine-based system
10that, for explicit or implicit objectives, infers, from the
11input it receives, how to generate outputs such as
12predictions, content, recommendations, or decisions that can
13influence physical or virtual environments. "Artificial
14intelligence" includes generative artificial intelligence.
15    "Commercial purpose" means the public use or holding out
16of an individual's identity (i) on or in connection with the

 

 

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1offering for sale or sale of a product, merchandise, goods, or
2services; (ii) for purposes of advertising or promoting
3products, merchandise, goods, or services; or (iii) for the
4purpose of fundraising; or (iv) for the purposes of
5distributing, transmitting, or otherwise making available a
6sound recording or audiovisual work that contains a digital
7replica of an individual's identity with knowledge that use of
8the identity was not authorized by the individual.
9    "Digital replica" means a newly created, electronic
10representation of the identity of an actual individual created
11using a computer, algorithm, software, tool, artificial
12intelligence, or other technology that is fixed in a sound
13recording or audiovisual work in which that individual did not
14actually perform or appear.
15    "Generative artificial intelligence" means an automated
16computing system that, when prompted with human prompts,
17descriptions, or queries, can produce outputs that simulate
18human-produced content, including, but not limited to, the
19following:
20        (1) textual outputs, such as short answers, essays,
21    poetry, or longer compositions or answers;
22        (2) image outputs, such as fine art, photographs,
23    conceptual art, diagrams, and other images;
24        (3) multimedia outputs, such as audio or video in the
25    form of compositions, songs, or short-form or long-form
26    audio or video; and

 

 

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1        (4) other content that would be otherwise produced by
2    human means.
3    "Identity" means any attribute of an individual that
4serves to identify that individual to an ordinary, reasonable
5viewer or listener, including but not limited to, (i) name,
6(ii) signature, (iii) photograph, (iv) image, (v) likeness, or
7(vi) voice.
8    "Individual" means a living or deceased natural person,
9regardless of whether the identity of that individual has been
10used for a commercial purpose during the individual's
11lifetime.
12    "Juristic person" means a partnership, trust, estate,
13corporation, unincorporated association, or other organization
14capable of suing and being sued in a court of law.
15    "Name" means the actual name or other name by which an
16individual is known that is intended to identify that
17individual.
18    "Person" means a natural or juristic person.
19    "Work of Fine Art" means (i) a visual rendition including,
20but not limited to, a painting, drawing, sculpture, mosaic,
21videotape, or photograph; (ii) a work of calligraphy; (iii) a
22work of graphic art including, but not limited to, an etching,
23lithograph, serigraph, or offset print; (iv) a craft work in
24materials including, but not limited to, clay, textile, fiber,
25wood, metal, plastic, or glass; or (v) a work in mixed media
26including, but not limited to, a collage, assemblage, or work

 

 

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1consisting of any combination of items (i) through (iv).
2(Source: P.A. 90-747, eff. 1-1-99.)
 
3    (765 ILCS 1075/20)
4    Sec. 20. Enforcement of rights and remedies.
5    (a) The rights and remedies set forth in this Act may be
6exercised and enforced by:
7        (1) an individual or his or her authorized
8    representative;
9        (2) a person to whom the recognized rights have been
10    transferred by written transfer under Section 15 of this
11    Act; or
12        (3) after the death of an individual who has not
13    transferred the recognized rights by written transfer
14    under this Act, any person or persons who possesses an
15    interest in those rights.
16    (a-5) In addition to the enforcement of rights and
17remedies in subsection (a), the rights and remedies set forth
18in this Act may, in the case of an individual who is a
19recording artist, enforced by:
20        (1) the individual who is the recording artist; or
21        (2) a person who has entered into a contract for the
22    individual's exclusive personal services as a recording
23    artist or who has entered into a contract for an exclusive
24    license to distribute sound recordings that capture the
25    recording artist's audio performances.

 

 

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1    (b) Each person described in paragraph (3) of subsection
2(a) shall make a proportional accounting to, and shall act at
3all times in good faith with respect to, any other person in
4whom the rights being enforced have vested.
5(Source: P.A. 90-747, eff. 1-1-99.)
 
6    (765 ILCS 1075/30)
7    Sec. 30. Limitations regarding use of an individual's
8identity.
9    (a) A person may not use an individual's identity for
10commercial purposes during the individual's lifetime without
11having obtained previous written consent from the appropriate
12person or persons specified in Section 20 of this Act or their
13authorized representative.
14    (b) If an individual's death occurs after the effective
15date of this Act, a person may not use that individual's
16identity for commercial purposes for 50 years after the date
17of the individual's death without having obtained previous
18written consent from the appropriate person or persons
19specified in Section 20 of this Act.
20    (c) Any person who materially contributes to, induces, or
21otherwise facilitates a violation of this Section by another
22person after having obtained knowledge that the other person
23is infringing upon an individual's rights under this Section
24may be found liable for the violation. This subsection (c)
25includes distributing, transmitting or otherwise making

 

 

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1available an algorithm, software, tool, or other technology
2service or device the primary purpose or function of which is
3to produce the identity of particular, identified individuals
4with the knowledge that distributing, transmitting, or
5otherwise making available that identity was not authorized by
6the individual.
7    (d) Subsection (c) shall not apply to a person that solely
8transmits or stores data or software, including any service
9provider, with respect to any unauthorized digital replica by
10reason of the storage at the direction of a user of material
11that resides on a system or network, if the person:
12        (1)(A) does not have actual knowledge that the
13    material or an activity using the material on the system
14    or network is unauthorized;
15        (B) in the absence of such actual knowledge, is not
16    aware of facts or circumstances from which unauthorized
17    activity is apparent; or
18        (C) upon obtaining such knowledge or awareness, acts
19    expeditiously to remove, or disable access to, the
20    material; and
21        (2) does not receive a financial benefit directly
22    attributable to the unauthorized activity, in a case in
23    which the person has the right and ability to control such
24    activity; and
25        (3) upon notification of claimed unauthorized
26    activity, responds expeditiously to remove, or disable

 

 

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1    access to, the material that is claimed to be infringing
2    or to be the subject of infringing activity.
3    All of the elements of 17 U.S.C. 512 shall be incorporated
4mutatis mutandis with respect to claims relating to
5unauthorized digital replicas. This exemption shall apply
6without regard to whether the unauthorized version infringes
7copyright.
8    (e) Nothing in this Act shall be construed in a manner
9inconsistent with 47 U.S.C. 230 or any other federal law.
10(Source: P.A. 90-747, eff. 1-1-99.)
 
11    (765 ILCS 1075/35)
12    Sec. 35. Applicability.
13    (a) This Act applies to acts or events that take place
14after the effective date of this Act.
15    (b) This Act does not apply to the following:
16        (1) use of an individual's identity in an attempt to
17    portray, describe, or impersonate that individual in a
18    live performance, a single and original work of fine art,
19    play, book, article, musical work, film, radio,
20    television, or other audio, visual, or audio-visual work,
21    provided that the performance, work, play, book, article,
22    or film does not constitute in and of itself a commercial
23    purpose. advertisement for a product, merchandise, goods,
24    or services;
25        (2) use of an individual's identity for non-commercial

 

 

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1    purposes, including any news, public affairs, or sports
2    broadcast or account, or any political campaign;
3        (3) use of an individual's name in truthfully
4    identifying the person as the author of a particular work
5    or program or the performer in a particular performance;
6        (4) promotional materials, advertisements, or
7    commercial announcements for a use described under
8    paragraph (1), (2), or (3) of this subsection; or
9        (5) use of photographs, videotapes, and images by a
10    person, firm, or corporation practicing the profession of
11    photography ("professional photographer") to exhibit in or
12    about the professional photographer's place of business or
13    portfolio, specimens of the professional photographer's
14    work, unless the exhibition is continued by the
15    professional photographer after written notice objecting
16    to the exhibition has been given by the individual
17    portrayed.
18(Source: P.A. 90-747, eff. 1-1-99.)".