HB4538 - 104th General Assembly (2025-2026)

CONSUMER IDENTITY VERIFICATION
Last Action

3/25/2026 - House: Placed on Calendar 2nd Reading - Short Debate
House Sponsors

Rep. Rita Mayfield
Statutes Amended In Order of Appearance

Synopsis As Introduced

Creates the Identity Verification for Consumer Services Act. Requires an entity that provides specified services to use identity verification to verify a person's identity before initiating or modifying an agreement to provide the service. Provides that an entity that provides a specified service that becomes aware of an attempted or confirmed identity theft through its compliance with the Act shall report the attempted or confirmed identity theft to the Attorney General. Provides that a violation of the Act constitutes an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Limits home rule. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective January 1, 2027.

House Committee Amendment No. 1

Adds reference to:
Replaces everything after the enacting clause. Reinserts the provisions of the introduced bill with the following changes. Excludes from the definition of "covered service" any public utility, alternative retail electric supplier, or alternative gas supplier. Defines "identity verification" as the process of verifying a person's identity using 2 specified forms of authentication (rather than a valid, government-issued photo identification and one additional form of authentication). Provides that an entity that engages in a high-risk transaction involving a covered service (rather than an entity that provides a covered service) shall use identity verification to verify a person's identity before initiating or modifying an agreement to provide the covered service. Makes changes in provisions concerning recordkeeping. Removes reporting requirements. Effective January 1, 2027.

House Committee Amendment No. 2

Actions

DateChamberAction
1/22/2026HouseFiled with the Clerk by Rep. Rita Mayfield
1/30/2026HouseFirst Reading
1/30/2026HouseReferred to Rules Committee
2/11/2026HouseAssigned to Consumer Protection Committee
3/18/2026HouseHouse Committee Amendment No. 1 Filed with Clerk by Rep. Rita Mayfield
3/18/2026HouseHouse Committee Amendment No. 1 Referred to Rules Committee
3/19/2026HouseHouse Committee Amendment No. 1 Rules Refers to Consumer Protection Committee
3/19/2026HouseHouse Committee Amendment No. 2 Filed with Clerk by Rep. Rita Mayfield
3/19/2026HouseHouse Committee Amendment No. 2 Referred to Rules Committee
3/20/2026HouseHouse Committee Amendment No. 2 Rules Refers to Consumer Protection Committee
3/24/2026HouseHouse Committee Amendment No. 1 Adopted in Consumer Protection Committee; by Voice Vote
3/24/2026HouseHouse Committee Amendment No. 2 Adopted in Consumer Protection Committee; by Voice Vote
3/24/2026HouseDo Pass as Amended / Short Debate Consumer Protection Committee; 006-003-000
3/25/2026HousePlaced on Calendar 2nd Reading - Short Debate