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HB4248 - 104th General Assembly
ALGORITHMIC PRICE TRANSPARENCY
Last Action
House Sponsors
Rep. Maura Hirschauer - Kam Buckner - Harry Benton - Mary Beth Canty - Michael Crawford, Suzanne M. Ness, Robyn Gabel, Michelle Mussman, Nicolle Grasse, Martha Deuter, Jaime M. Andrade, Jr., Joyce Mason, Dagmara Avelar and Aarón M. OrtízStatutes Amended In Order of Appearance
New Act
815 ILCS 505/2MMMM new
Synopsis As Introduced
Creates the Algorithmic Pricing Transparency Act. Provides that any person or entity that sells or offers to sell goods or services through an online platform to consumers in this State shall provide a clear and conspicuous disclosure if the price displayed to a consumer is generated using surveillance pricing. Provides that a consumer may opt out of surveillance pricing and a covered entity shall provide the consumer with a non-personalized baseline price for the goods or services. Prohibits a covered entity from using specified personal information to generate algorithmic pricing. Provides that a violation of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective one year after becoming law.
Actions
| Date | Chamber | Action |
|---|---|---|
| 12/17/2025 | House | Filed with the Clerk by Rep. Kam Buckner |
| 1/12/2026 | House | Added Co-Sponsor Rep. Suzanne M. Ness |
| 1/12/2026 | House | Added Chief Co-Sponsor Rep. Harry Benton |
| 1/12/2026 | House | Added Chief Co-Sponsor Rep. Mary Beth Canty |
| 1/13/2026 | House | Added Co-Sponsor Rep. Robyn Gabel |
| 1/14/2026 | House | Added Chief Co-Sponsor Rep. Michael Crawford |
| 1/14/2026 | House | Added Co-Sponsor Rep. Michelle Mussman |
| 1/14/2026 | House | Added Co-Sponsor Rep. Nicolle Grasse |
| 1/14/2026 | House | Added Co-Sponsor Rep. Martha Deuter |
| 1/14/2026 | House | Added Co-Sponsor Rep. Jaime M. Andrade, Jr. |
| 1/14/2026 | House | First Reading |
| 1/14/2026 | House | Referred to Rules Committee |
| 1/15/2026 | House | Added Co-Sponsor Rep. Joyce Mason |
| 1/15/2026 | House | Added Co-Sponsor Rep. Dagmara Avelar |
| 1/22/2026 | House | Added Co-Sponsor Rep. Aarón M. Ortíz |
| 2/02/2026 | House | Chief Sponsor Changed to Rep. Maura Hirschauer |
| 2/02/2026 | House | Added Chief Co-Sponsor Rep. Kam Buckner |