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HB4248 - 104th General Assembly
ALGORITHMIC PRICE TRANSPARENCY
Last Action
House Sponsors
Rep. Maura Hirschauer - Kam Buckner - Jennifer Gong-Gershowitz - Edgar González, Jr. - Michael Crawford, Suzanne M. Ness, Robyn Gabel, Michelle Mussman, Nicolle Grasse, Martha Deuter, Jaime M. Andrade, Jr., Joyce Mason, Dagmara Avelar, Aarón M. Ortíz, Elizabeth "Lisa" Hernandez, Laura Faver Dias, La Shawn K. Ford, Janet Yang Rohr, Jay Hoffman, Mary Beth Canty, Nabeela Syed, Daniel Didech, Amy Briel, Stephanie A. Kifowit, Rita Mayfield, Matt Hanson, Sharon Chung, Yolonda Morris, Mary Gill, Natalie A. Manley, Dave Vella, Justin Cochran, Anthony DeLuca, Rick Ryan, Harry Benton, Gregg Johnson, Camille Y. Lilly and Emanuel "Chris" WelchSenate Sponsors
(Sen. Robert Peters - Michael W. Halpin - Graciela Guzmán - Rachel Ventura, Suzy Glowiak Hilton, Christopher Belt and Doris Turner)Statutes Amended In Order of Appearance
New Act
815 ILCS 505/2MMMM new
Synopsis As Introduced
Creates the Algorithmic Pricing Transparency Act. Provides that any person or entity that sells or offers to sell goods or services through an online platform to consumers in this State shall provide a clear and conspicuous disclosure if the price displayed to a consumer is generated using surveillance pricing. Provides that a consumer may opt out of surveillance pricing and a covered entity shall provide the consumer with a non-personalized baseline price for the goods or services. Prohibits a covered entity from using specified personal information to generate algorithmic pricing. Provides that a violation of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective one year after becoming law.
House Floor Amendment No. 2
Deletes reference to:
815 ILCS 505/2MMMM new
Replaces everything after the enacting clause. Creates the Algorithmic Pricing Prohibition Act. Provides that a person or entity that sells or offers to sell consumer goods or services to consumers in this State shall not engage in surveillance pricing (algorithmic pricing that uses a consumer's personal data to generate a price for consumer goods or services that is set for a consumer based on the consumer's personal data). Provides that the Act does not apply to: specified types of price changes; algorithmic pricing models that do not use personal data; or the use of consumer personal data for purposes of determining creditworthiness or underwriting a consumer's ability to repay. Provides that the Attorney General may: investigate a claim that a person violated the Act; bring an action in the name of the People of this State to restrain or enjoin by preliminary or permanent injunction the person from violating the Act; seek restitution and petition a circuit court for the assessment of a civil penalty; and recover all reasonable costs of bringing an action. Provides that a person who violates the Act is liable for a civil penalty of not more than $50,000 for each violation. Preempts home rule. Provides that nothing in the Act shall be construed to limit any federal or State law.
House Floor Amendment No. 3
Removes language providing that the Act does not apply to price changes that are the result of any bona fide price change that is reasonably attributable to legitimate business considerations. Provides that the Act does not apply to (i) algorithmic pricing models that do not use personal data, including models based on aggregate market demand, which includes changes in market demand, competitive conditions, and the seller's cost structure, (ii) the pricing of any contract or policy of insurance that is subject to rules regarding pricing to consumers adopted by the Department of Insurance, including a surety contract, a dental service plan, a health care plan, a limited health care plan, or a voluntary health services plan, or (iii) any provider of financial services, including a financial institution, a financial institution affiliate, a broker-dealer, a registered investment advisor, or an entity that provides consumer credit products, such as credit cards, personal loans, and mortgages, that is subject to rules adopted by the Department of Financial and Professional Regulation or rules or regulations adopted by any federal financial regulatory agency regarding pricing or disclosures, including terms disclosed to consumers.
Senate Floor Amendment No. 1
Adds reference to:
815 ILCS 505/2MMMM new
Replaces everything after the enacting clause. Creates the Protection from Surveillance Pricing Act. Provides that a person shall not engage in surveillance pricing. Sets forth exemptions and limitations to the prohibition. Provides that the Attorney General or the State's Attorney of any county in the State may bring an action against any person to restrain and prevent any pattern or practice in violation of the provisions of the Act. Provides for enforcement under the Consumer Fraud and Deceptive Business Practices Act. Provides that any waiver of the provisions of the Act is void and unenforceable as contrary to public policy. Limits home rule powers. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change.
Actions
| Date | Chamber | Action |
|---|---|---|
| 12/17/2025 | House | Filed with the Clerk by Rep. Kam Buckner |
| 1/12/2026 | House | Added Co-Sponsor Rep. Suzanne M. Ness |
| 1/12/2026 | House | Added Chief Co-Sponsor Rep. Harry Benton |
| 1/12/2026 | House | Added Chief Co-Sponsor Rep. Mary Beth Canty |
| 1/13/2026 | House | Added Co-Sponsor Rep. Robyn Gabel |
| 1/14/2026 | House | Added Chief Co-Sponsor Rep. Michael Crawford |
| 1/14/2026 | House | Added Co-Sponsor Rep. Michelle Mussman |
| 1/14/2026 | House | Added Co-Sponsor Rep. Nicolle Grasse |
| 1/14/2026 | House | Added Co-Sponsor Rep. Martha Deuter |
| 1/14/2026 | House | Added Co-Sponsor Rep. Jaime M. Andrade, Jr. |
| 1/14/2026 | House | First Reading |
| 1/14/2026 | House | Referred to Rules Committee |
| 1/15/2026 | House | Added Co-Sponsor Rep. Joyce Mason |
| 1/15/2026 | House | Added Co-Sponsor Rep. Dagmara Avelar |
| 1/22/2026 | House | Added Co-Sponsor Rep. Aarón M. Ortíz |
| 2/02/2026 | House | Chief Sponsor Changed to Rep. Maura Hirschauer |
| 2/02/2026 | House | Added Chief Co-Sponsor Rep. Kam Buckner |
| 2/17/2026 | House | Assigned to Consumer Protection Committee |
| 2/18/2026 | House | Added Co-Sponsor Rep. Elizabeth "Lisa" Hernandez |
| 3/09/2026 | House | Added Co-Sponsor Rep. Laura Faver Dias |
| 3/24/2026 | House | House Committee Amendment No. 1 Filed with Clerk by Rep. Maura Hirschauer |
| 3/24/2026 | House | House Committee Amendment No. 1 Referred to Rules Committee |
| 3/24/2026 | House | Remove Chief Co-Sponsor Rep. Harry Benton |
| 3/24/2026 | House | Added Chief Co-Sponsor Rep. Nabeela Syed |
| 3/24/2026 | House | Do Pass / Short Debate Consumer Protection Committee; 006-003-000 |
| 3/24/2026 | House | House Committee Amendment No. 1 Tabled |
| 3/25/2026 | House | Placed on Calendar 2nd Reading - Short Debate |
| 3/30/2026 | House | Added Co-Sponsor Rep. La Shawn K. Ford |
| 4/10/2026 | House | Second Reading - Short Debate |
| 4/10/2026 | House | Held on Calendar Order of Second Reading - Short Debate |
| 4/13/2026 | House | Added Co-Sponsor Rep. Janet Yang Rohr |
| 4/17/2026 | House | Rule 19(a) / Re-referred to Rules Committee |
| 5/14/2026 | House | Added Co-Sponsor Rep. Jay Hoffman |
| 5/20/2026 | House | Approved for Consideration Rules Committee; 005-000-000 |
| 5/20/2026 | House | Third Reading Deadline Extended-Rule May 31, 2026 |
| 5/20/2026 | House | Placed on Calendar 2nd Reading - Short Debate |
| 5/20/2026 | House | House Floor Amendment No. 2 Filed with Clerk by Rep. Maura Hirschauer |
| 5/20/2026 | House | House Floor Amendment No. 2 Referred to Rules Committee |
| 5/20/2026 | House | Remove Chief Co-Sponsor Rep. Mary Beth Canty |
| 5/20/2026 | House | Added Co-Sponsor Rep. Mary Beth Canty |
| 5/20/2026 | House | Remove Chief Co-Sponsor Rep. Nabeela Syed |
| 5/20/2026 | House | Added Co-Sponsor Rep. Nabeela Syed |
| 5/20/2026 | House | Added Chief Co-Sponsor Rep. Jennifer Gong-Gershowitz |
| 5/20/2026 | House | Added Chief Co-Sponsor Rep. Edgar González, Jr. |
| 5/20/2026 | House | House Floor Amendment No. 2 Rules Refers to Executive Committee |
| 5/21/2026 | House | Added Co-Sponsor Rep. Daniel Didech |
| 5/21/2026 | House | House Floor Amendment No. 2 Recommends Be Adopted Executive Committee; 012-000-000 |
| 5/21/2026 | House | House Floor Amendment No. 3 Filed with Clerk by Rep. Maura Hirschauer |
| 5/21/2026 | House | House Floor Amendment No. 3 Referred to Rules Committee |
| 5/21/2026 | House | House Floor Amendment No. 3 Rules Refers to Executive Committee |
| 5/22/2026 | House | House Floor Amendment No. 3 Recommends Be Adopted Executive Committee; 008-004-000 |
| 5/22/2026 | House | House Floor Amendment No. 2 Adopted by Voice Vote |
| 5/22/2026 | House | House Floor Amendment No. 3 Adopted by Voice Vote |
| 5/22/2026 | House | Placed on Calendar Order of 3rd Reading - Short Debate |
| 5/22/2026 | House | Third Reading - Short Debate - Passed 078-019-000 |
| 5/22/2026 | House | Added Co-Sponsor Rep. Amy Briel |
| 5/22/2026 | House | Added Co-Sponsor Rep. Stephanie A. Kifowit |
| 5/22/2026 | House | Added Co-Sponsor Rep. Rita Mayfield |
| 5/22/2026 | House | Added Co-Sponsor Rep. Matt Hanson |
| 5/22/2026 | House | Added Co-Sponsor Rep. Sharon Chung |
| 5/22/2026 | House | Added Co-Sponsor Rep. Yolonda Morris |
| 5/22/2026 | House | Added Co-Sponsor Rep. Mary Gill |
| 5/22/2026 | House | Added Co-Sponsor Rep. Natalie A. Manley |
| 5/22/2026 | House | Added Co-Sponsor Rep. Dave Vella |
| 5/22/2026 | House | Added Co-Sponsor Rep. Justin Cochran |
| 5/22/2026 | House | Added Co-Sponsor Rep. Anthony DeLuca |
| 5/22/2026 | House | Added Co-Sponsor Rep. Rick Ryan |
| 5/22/2026 | House | Added Co-Sponsor Rep. Harry Benton |
| 5/22/2026 | House | Added Co-Sponsor Rep. Gregg Johnson |
| 5/22/2026 | House | Added Co-Sponsor Rep. Camille Y. Lilly |
| 5/22/2026 | Senate | Arrive in Senate |
| 5/22/2026 | Senate | Placed on Calendar Order of First Reading |
| 5/22/2026 | Senate | Chief Senate Sponsor Sen. Don Harmon |
| 5/22/2026 | Senate | First Reading |
| 5/22/2026 | Senate | Referred to Assignments |
| 5/25/2026 | House | Added Co-Sponsor Rep. Emanuel "Chris" Welch |
| 5/30/2026 | Senate | Rule 2-10 Third Reading Deadline Established As May 31, 2026 |
| 5/30/2026 | Senate | Approved for Consideration Assignments |
| 5/30/2026 | Senate | Placed on Calendar Order of 2nd Reading |
| 5/30/2026 | Senate | Second Reading |
| 5/30/2026 | Senate | Placed on Calendar Order of 3rd Reading May 31, 2026 |
| 5/31/2026 | Senate | Senate Floor Amendment No. 1 Filed with Secretary by Sen. Robert Peters |
| 5/31/2026 | Senate | Senate Floor Amendment No. 1 Referred to Assignments |
| 5/31/2026 | Senate | Added as Alternate Co-Sponsor Sen. Suzy Glowiak Hilton |
| 5/31/2026 | Senate | Alternate Chief Sponsor Changed to Sen. Robert Peters |
| 5/31/2026 | Senate | Senate Floor Amendment No. 1 Be Approved for Consideration Assignments |
| 5/31/2026 | Senate | Added as Alternate Co-Sponsor Sen. Christopher Belt |
| 5/31/2026 | Senate | Added as Alternate Co-Sponsor Sen. Doris Turner |
| 5/31/2026 | Senate | Recalled to Second Reading |
| 5/31/2026 | Senate | Senate Floor Amendment No. 1 Adopted; Peters |
| 5/31/2026 | Senate | Placed on Calendar Order of 3rd Reading |
| 5/31/2026 | Senate | Third Reading - Passed; 041-016-000 |
| 5/31/2026 | House | Arrived in House |
| 5/31/2026 | House | Placed on Calendar Order of Concurrence Senate Amendment(s) 1 |
| 6/01/2026 | Senate | Added as Alternate Chief Co-Sponsor Sen. Michael W. Halpin |
| 6/01/2026 | Senate | Added as Alternate Chief Co-Sponsor Sen. Graciela Guzmán |
| 6/01/2026 | Senate | Added as Alternate Chief Co-Sponsor Sen. Rachel Ventura |