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SB2804 - 104th General Assembly

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104TH GENERAL ASSEMBLY
State of Illinois
2025 and 2026
SB2804
 
Introduced 1/13/2026, by Sen. Michael W. Halpin
 
SYNOPSIS AS INTRODUCED:
 
815 ILCS 505/2MMMM new
    Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that, on and after January 1, 2027, a video streaming service that serves consumers residing in the State shall not transmit the audio of commercial advertisements louder than the video content the advertisements accompany, consistent with the regulations adopted by the Federal Communications Commission under the Commercial Advertisement Loudness Mitigation Act for television broadcast stations, cable operators, and other multichannel video programming distributors.


LRB104 17176 SPS 30595 b

 
 
A BILL FOR
 
SB2804LRB104 17176 SPS 30595 b

1    AN ACT concerning business.
 
2    Be it enacted by the People of the State of Illinois, 
3represented in the General Assembly:
 
4    Section 5. The Consumer Fraud and Deceptive Business 
5Practices Act is amended by adding Section 2MMMM as follows:
 
6    (815 ILCS 505/2MMMM new)
7    Sec. 2MMMM. Video streaming services; advertisement 
8volume.
9    (a) As used in this Section:
10    "Video programming" has the meaning set forth in 47 U.S.C. 
11613(h)(2).
12    "Video streaming service" means an entity that makes 
13available directly to the consumer, through a distribution 
14method that uses Internet protocol, video programming or video 
15content the entity makes available for users to view. "Video 
16streaming service" does not include a television broadcast 
17station, cable operator, or other multichannel video 
18programming distributor, or an entity that serves video 
19programming or video content without commercial 
20advertisements.
21    (b) On and after January 1, 2027, a video streaming 
22service that serves consumers residing in this State shall not 
23transmit the audio of commercial advertisements louder than 
 
 
SB2804- 2 -LRB104 17176 SPS 30595 b

1the video content the advertisements accompany, consistent 
2with the regulations adopted by the Federal Communications 
3Commission under the Commercial Advertisement Loudness 
4Mitigation (CALM) Act (Public Law 111-311) for television 
5broadcast stations, cable operators, and other multichannel 
6video programming distributors.
7    (c) A violation of this Section constitutes an unlawful 
8practice within the meaning of this Act.