Section 757.410  Lifeline Publicity

a)         Eligible telecommunications carriers shall publicize the Lifeline Program in all exchanges.

1)         On an ongoing basis, at least once each calendar quarter, each eligible telecommunications carrier will advertise its Lifeline Program.  These advertisements may appear in press releases, brochures, bill inserts, the telecommunications carrier's publications, newspapers, radio, television and/or any other suitable means in the eligible telecommunications carrier's service territory.

2)         Each eligible telecommunications carrier's directory shall include an explanation of its Lifeline Program.

3)         Each eligible telecommunications carrier will provide written notification of the Lifeline Program to the directors of municipal, State and federal governmental agencies within the eligible telecommunications carrier's service territory whose clientele is likely to benefit from the program.  Such notification shall be provided within 30 days after the inception of the program or a change in benefits under the program. Information to be provided shall include, as a minimum, the program offered, descriptions of the intended recipients of the program, the terms under which the program is available, and directions on how and where to apply.

4)         Eligible telecommunications carriers may at any time be required to provide proof of their advertising practices to the Commission.

b)         The publicity provisions specified in Section 757.220(b) shall apply to eligible telecommunications carriers' provision of Lifeline service.

(Source:  Added at 22 Ill. Reg. 8810, effective May 9, 1998)