Section 1305.70  Advertising

a)         Advertising shall contain all information necessary to make the communication informative and not misleading.  Advertising shall identify the type of license held by the licensee whose services are being promoted.  The form of advertising shall be designed to communicate information to the public in a direct, dignified and readily comprehensible manner.

b)         If an advertisement is communicated to the public over television or radio, it shall be prerecorded and approved for broadcast by the advanced practice nurse and a recording of the actual transmission, including videotape, shall be retained, for at least 3 years, by the advanced practice nurse.

c)         Advertising shall otherwise comply with Section 15-40 of the Act.

(Source:  Amended at 30 Ill. Reg. 4657, effective March 1, 2006)