TITLE 14: COMMERCE
SUBTITLE B: CONSUMER PROTECTION
CHAPTER II: ATTORNEY GENERAL
PART 475 MOTOR VEHICLE ADVERTISING
SECTION 475.340 LOWEST PRICES - GUARANTEED LOWEST PRICES
Section 475.340 Lowest Prices − Guaranteed Lowest Prices
It is an unfair or deceptive act to advertise the terms "lowest prices," "guaranteed lowest prices," "prices lower than anyone else", or words of similar import, in the advertisement, unless the dealer systematically monitors and continues to monitor competitive prices in the trade area and can substantiate such claim.